When Tessa Foley began writing her blog Nine & Sixteen Home—named for her lucky numbers—it was primarily a way for this stay-at-home mother to chronicle her daily life; but as her two boys grew older, the focus began to shift. She had studied nutrition and psychology in college and worked in brand management for a major consumer goods corporation for a dozen years before the birth of her second son, but she had long nurtured a passion for interior design. This online journal provided the perfect creative outlet for sharing her projects and ideas.