With the spirit of entrepreneurship in her blood, Pamela Williams found her true calling in the retail world more than forty years ago. Today, she combines her love for vintage wares and women’s apparel in her boutique, Branching Out—a name that typifies exactly what she does best.
Having navigated the country’s best flea markets for years with her mother, shop owner Pamela Williams instinctively arranges compelling displays of eclectic treasures within her own boutique in Chapel Hill, North Carolina. From wall to wall, her store gleams with antique silver, fine china, and other tempting collectibles. “I go to as many markets as I can and try to keep up with the latest thing,” says Pamela, who stocks her store with a well-calculated mix of one-of-a-kind antiques, women’s apparel, and new gift items. “Today, people want understandable items they can relate to—things that are unfussy and functional and that can be used every day.”