Pretty Persuasions

Pretty PersuasionsThe seed for Lavin Label was sown in 2015. “I already had an understanding of how technology tools help you engage and create relationships with people,” she explains. “It was the perfect next step, and it allowed me to have more creativity in my life.” In navigating this path to entrepreneurship, she discovered her passion for design, especially for home exteriors. Such is her interest in curb appeal, she has a brand-specific hashtag, #artoftheentry, to encourage followers to share eye-catching façades.

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