A baker since her youth, Gwendolyn opened the shop after her home-based catering business outgrew her family’s refrigerator. She discovered a chalet in the cultural district of Broad Ripple Village, spent two years remodeling it to perfection, and opened its doors in 2014. Since then, the brand has expanded to a second location, a partnership with Lenox, and a collaboration with Williams-Sonoma to sell the shop’s famous confections online.
Text Leslie Bennett Smith
Photography Katherine Mei, Becky Batchelor, and Gwendolyn Rogers
To learn more about Cake Bake Shop, see “Haven of Sweet Delights” in the January/February 2020 issue, available at Victoriamag.com.
