Cultivating Success at
Dragonfly Floral

Dragonfly Floral

Tucked amid miles of lush vineyards in California’s Russian River Valley is a thriving 6-acre farm whose bounty is equally as prized as the area’s famed grapes: Dragonfly Floral. The Healdsburg-based business was established in 1990 originally as an organic-vegetable operation, but it now focuses on flowers. Assisted by a talented team of six, mother/daughter owners Bonnie Z and Carlisle Degischer design breathtaking, eclectic arrangements for weddings and special events.

Dragonfly Floral

Brimming with a stunning array of flowers and plants, the gardens of Dragonfly Floral feature a collection of more than 1,500 varieties of roses and plants carefully chosen for their distinctive textures, fragrances, and colors. This rustic structure on the property, built partially from reclaimed wood, houses a floral shop, as well as a design studio in which artful bouquets are created.

Dragonfly Floral

Within the sun-dappled environs of the floral shop, customers can browse shelves filled with rows of vases and pots that showcase Dragonfly’s botanical treasures. Among the farm’s thousands of roses are fragrant blooms ranging from soft pastels to dramatic hues.

Dragonfly Floral

Carlisle works with a bouquet of baby’s tears in the design studio. 

Dragonfly Floral

Buckets filled with soil and gravel are labeled with do-it-yourself planting instructions for customers.

To learn more about these and other successful female entrepreneurs, see “The Business of Bliss,” on page 35 of the January/February 2015 issue of Victoria magazine.

Previous articleHazelnut-and-Chocolate Thumbprint and Lemon-Poppy-Seed Sandwich Cookies
Next articleHow to Decorate Your
Exteriors for Christmas


  1. Nice article about a very deserving mother-daughter team.

    However, it would have been nice if the writer could have gotten the right valley in the article. Healdsburg is NOT in the Sonoma Valley. Dragonfly Floral is near the junction of the Dry Creek and Russian River Valleys.

    The huge temptation for lazy journalists to call all of Sonoma COUNTY the Sonoma Valley is a significant and oft-repeated error.

    Please update the article to reflect the correct geographical place.

  2. Having read this I thought it was rather enlightening.
    I appreciate you spending some time and energy to put this article together.

    I once again find myself spending way too much time
    both reading and leaving comments. But so what, it was still


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.