Tucked amid miles of lush vineyards in California’s Russian River Valley is a thriving 6-acre farm whose bounty is equally as prized as the area’s famed grapes: Dragonfly Floral. The Healdsburg-based business was established in 1990 originally as an organic-vegetable operation, but it now focuses on flowers. Assisted by a talented team of six, mother/daughter owners Bonnie Z and Carlisle Degischer design breathtaking, eclectic arrangements for weddings and special events.
Brimming with a stunning array of flowers and plants, the gardens of Dragonfly Floral feature a collection of more than 1,500 varieties of roses and plants carefully chosen for their distinctive textures, fragrances, and colors. This rustic structure on the property, built partially from reclaimed wood, houses a floral shop, as well as a design studio in which artful bouquets are created.
Within the sun-dappled environs of the floral shop, customers can browse shelves filled with rows of vases and pots that showcase Dragonfly’s botanical treasures. Among the farm’s thousands of roses are fragrant blooms ranging from soft pastels to dramatic hues.
Carlisle works with a bouquet of baby’s tears in the design studio.
Buckets filled with soil and gravel are labeled with do-it-yourself planting instructions for customers.
To learn more about these and other successful female entrepreneurs, see “The Business of Bliss,” on page 35 of the January/February 2015 issue of Victoria magazine.