The Business of Bliss: The 2021 Entrepreneurs

The Business of Bliss: The 2021 EntrepreneursCHARLOTTE HALE

Plum Pretty Sugar | Los Angeles, California

Tapping into the hitherto unknown genre of bridal “getting ready” attire, founder Charlotte Hale began Plum Pretty Sugar as a temporary business until she could imagine what her “real” business would be. Soon enough, she realized the company had become what she was looking for—a cache of beautifully feminine pieces fashioned from luxurious fabrics and loved by brides-to-be and beyond.

“Plum Pretty Sugar was a process that lived inside me for a long time.” —Charlotte Hale

Photography Stephanie Welbourne Steele
Portrait Photography Richard Hale

For the full Business of Bliss feature and more entrepreneurial inspiration, see the January/February 2021 issue, available on newsstands and at


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