The Business of Bliss: The 2018 Entrepreneurs

The Business of Bliss: The 2018 EntrepreneursShelley Callaghan & Susanne Pruitt
Antica Farmacista
Seattle, Washington

Best friends Shelley Callaghan and Susanne Pruitt left careers in finance and marketing to launch home fragrance and bath products brand Antica Farmacista, the company that first brought reed diffusers to America.

“We think the luxury customer cherishes his or her home and wants to make that home experience unique and special.”
—Shelley Callaghan & Susanne Pruitt

Text Cynthia Reeser Constantino

Read more about how these talented women turned their passions into profits in our January/February 2018 issue.


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