“The quality of tea 30 years ago was much poorer than what it is today,” Ali Afshar, Ahmad Tea’s general manager, comments. “And we believe that better quality teas can be sourced and that people will appreciate them. You don’t need to charge a fortune for great tea.”
While the company has maintained an impressive global presence–distributing to approximately 80 countries–Ahmad Tea has targeted the burgeoning tea-drinking community in the United States.
“We’ve seen in the last few years a greater appreciation for good tea in the United States,” Ali says. “And that’s our forte–every day great, quality teas.”